Why is it that even though I am satisfied with the clothes I have designed, I always can't find a partner, feel unappreciated by others, and sometimes even think that there is a problem with my profession; Or I always feel that the style or series I designed is a bit lacking, which leads to repeated attempts in the design, and finally it is rejected when submitting the draft for review.
Many designers encounter difficulties adapting to the local environment when they first enter the industry, which has left many designers struggling in their field. So what are the common misconceptions of fashion novices? The first one is too focused on the subjective emotional color of oneself, believing that design is art. This is also a common view among many people, who believe that design is a career about noble art, and should be regarded as a career that liberates nature and pursues the artistic quality of works. This is also a major reason why many designers are not accustomed to the environment.

From a disciplinary perspective, fine arts and art studies are completely different disciplines. Fine arts focuses more on the artistic quality of works, while design focuses more on the commercial nature of works. Designers, whether in fashion or product design, tend to focus more on designing a product or commodity rather than a work of art. The designed work needs to enter the market, so it must be more in line with the preferences of customers. Many designers prefer to choose art schools rather than business schools when choosing universities, which is also due to some past stereotypes. Of course, I am not saying that design should go against art. It is wrong to have no one's own ideas in an industry, but everything should be appropriate, and artistic expression should be based on the customer's taste. Many designers feel like they are making art paper, focusing on the design of their works and neglecting the industrial alkali effect on them. Designers should pay more attention to the industrial process of industrial board making, rather than just talking about it on paper. Many designers, due to the lack of industrial foundation in clothing, make ready to wear clothing that is far from their design concept. Although they may think that their design drafts are simply made by heaven and man, the works they create are really difficult to express.

A fatal misconception for designers who are new to the industry is that they must pursue creativity and make their own designs stand out from others. But have you ever thought about why others feel the same way when everything is the same, and why do you insist on pursuing uniqueness? Why is everyone willing to design a style? That's because the market needs such a style, and the more the market needs such a style, the more popular such works will be. If you insist on going against market demand and sticking to yourself, then the things you design may not sell well. Most consumers are ordinary people who will not buy your clothes because of your creativity and style. Have you ever seen the strange and bizarre things that the public wears on the streets like Paris Fashion Week? You first need to understand that you are serving the enterprise, and what the enterprise needs is the market, so what you need to do is to connect with what the market needs. Only designers who have a deep understanding of the market and consumers can create designs that are suitable for the market and make your designs sell well.

Another misconception is that inspiration must be sought before designing a work, and what I want to tell you at this time is that commercial fashion design does not require inspiration. Perhaps sometimes you have a flash of inspiration and feel that your inspiration has come. You must design something that matches your inspiration, and remember that you are a commercial fashion designer, not an artist. The idea of capturing random inspiration and placing it in your work is particularly immature. Not to mention that due to the randomness of inspiration, you may not be able to grasp it, and inspiration is something that arises freely from one's subjective emotions and colors, and may not necessarily be accepted by the public.

One major flaw of those who study design is that they always feel superior. I believe that I have a wide range of knowledge and high taste. In design, whether your work can be recognized by customers is an important part. If your work never gets the love of customers, it will be a fruitless self admiration. Designers should create a good relationship with consumers, which should be equal communication between both parties, rather than designers feeling superior. If designers can properly accept suggestions from customers, then I believe that their works will definitely sell well! When designers look at their own works, they inevitably add some subjective emotions, while consumers view your works from a very objective perspective, which is a very friendly learning opportunity for you. What should be done more in design is to learn to accept and absorb, rather than blindly sticking to one's own opinions.

Finally, let's summarize:
1. You first need to understand your market, your consumer group, and then prescribe the right medicine. Whatever your needs are, you will have what kind of works.
2. Don't wait for so-called inspiration to come to you, let go and do it right now.
3. Designers should pay more attention to business relationships and corporate interests.
4. Designers are also ordinary people and need to learn to absorb suggestions from customers.
5. When necessary, put yourself in others' shoes and view your work as a consumer.